Here’s a great example of a Unique Selling Proposition: A hairdresser that guarantees that after getting a style or cut the customer would get 10 compliments on the first day or their next style was free…. The hairdresser had ladies calling back up and saying “Amazing! I got 7 compliments from strangers…thank you!” The staff were trained to then say “Sorry you only got 7, if you would like to come back in, we are happy to re-style for free…” Everyone would respond back with “Don’t be silly, or are you kidding, I didn’t go out that much so i am totally blown away by my 7″ How’s that for WOW factor? Script it!