Sometimes, it pays to change your business for the sake of change. At other times, you have to change your business because the market tells you to. And if you don’t change, you’re dead.
Like it or not, we are living in those times. Market forces worldwide are causing a whirlwind of [...]

We’ve all heard the expression: “You never get a second chance to make a first impression.” Let’s take a look at what your prospects experience when they first make contact with your business.
When marketing, there are 3 ways a prospect can contact you: call you on the phone, travel to your [...]

Are you struggling to create a memorable positioning statement for your marketing?  Do you want to stand out from your competition, but the uniqueness of your business seems to elude you?
Here’s a sneaky, vital secret that turns conventional marketing psychology on its head.  By changing your positioning statement, find out how [...]

Productivity and change
No matter where you look in corporate America, you can see the destructive, as well as positive, outcomes of a rapidly changing, worldwide business and economic climate.  No department, division, or employee - whether your organization is a 5 person, small business, or a 50,000-employee, Multinational Corporation - [...]

Many improvement books, seminars and articles have focused on why 99% is not good enough. The reason relates to statistics of what would occur if 99% is acceptable. Here are some commonly used statistics that stand out.
•    12 babies will be given to the wrong parents each DAY!
•    103,260 income tax returns [...]

Our topic this month deals with the health of your business. What are the vital signs for your business? When you visit your family practitioner, there is a routine. Weight, blood pressure, heart rate and temperature are the basic vital signs.On your chart is a list of all your other visits and your [...]

One of the biggest tragedies I see in business is watching a business owner spend significant time and effort generating leads for their business, but then not acting on them in a logical, methodical, repeatable way to convert those leads into paying customers.
You haven’t done that in your business have you? [...]

So how do you get leads in your business?  Typical responses include:

Networking
Referrals
Direct Market
Web sites/internet
Strategic Alliances
Etc.

There is one opportunity that is often overlooked and that is a host beneficiary.
This is often confused with strategic alliances— but they are different.  In a strategic alliance, you are going to introduce each other to each others [...]

More and more it appears true that the only way businesses today, whether large or small, are going to survive and thrive is through accelerated innovation. Your business, even if you’re an independent professional or small firm, needs to stay on the leading edge…or die.
Ask yourself if you’ve done any of the following in [...]

If you are a boss that relies on disciplinary memos to improve employees’ attitudes or performance you should know by now, it rarely works. Written warnings are often perceived by workers as the untold beginning of their discharge process. It’s not surprising that they are counter-productive. On the surface, the employee [...]