This is where it all starts to happen. Once you get people through the door you must make the most out of every opportunity.
You must turn those prospects into sales.
Conversion rates are often given little thought by the average business owner, and invariably when I ask someone out of the blue, they take [...]

Regularly phone your customers, and ask them to buy. You could do this under the guise of a quarterly satisfaction check, or to follow up recent direct mail shots, such as a newsletter.
It’s essential to have a powerful and natural sales script.
Hints and Tips:

Ensure a great sales script, with lots of questions, is [...]

Every business owner needs to understand the concept of margins and increasing prices is a great way to achieve higher margins.
Understanding Margins:
Margins are what you make after ALL costs have been deducted. Therefore, any increase you make to margins is clean profit - and that’s got to be a good thing. In [...]

Are you interested in making more sales?
Scripts for incoming and outgoing telephone calls and face-to-face sales situations can lead you to more sales more often than anything you’ve ever tried before, if you follow a few simple rules. Let me explain:
The four main areas to consider when writing a script are:

Target Market- Be very [...]

By Sheri Winesett
Most business owners assume that they must invest big dollar amounts in new marketing campaigns in order to increase their lead generation. However, there are some very easy, cost-effective ways to exponentially increase your leads.

Contact your existing customers: It is six times easier to sell to an existing customer [...]

By Brad Sugars
Business coaches with ActionCOACH use the terms testing and measuring frequently. At ActionCOACH, this practice forms an essential part of the ongoing mentoring programs with clients.
Why is testing important? We don’t realize it but we test everything in our daily lives. When a person buys a new car, he [...]

By Brad Sugars
The goal when creating customer is to give your customers an unexpected positive experience that keeps you and your product at the top of their mind.
Your goal is to have a frequent interaction with the customer, so when the time arrives for them to purchase your product again, they [...]

The goal when creating customer is to give your customers an unexpected positive experience that keeps you and your product at the top of their mind.
Your goal is to have a frequent interaction with the customer, so when the time arrives for them to purchase your product again, they will think [...]