Remember when we used to charge home from school and proudly show mom and dad our report card. Grinning from ear to ear you would wait to hear their excitement over the A’s and B’s. Think of the sense of accomplishment and pride.
Do you apply the same report card to your [...]

Ever worked in a business where one customer is viewed as the most important and precious to the company and everyone treats with kid’s gloves? Yet this customer seemingly pays later than all the others, demands special terms, takes up all the managers and staff’s time and never seems satisfied?
When [...]

Of the five areas in which we coach our business owners, increasing their conversion rate is generally the second easiest and most cost effective to help improve sales. Despite conversion rates being one of the easiest areas to focus on and improve in a business, from my experience as a Business [...]

Whether you’re in manufacturing, wholesale trading, retail or professional services, there’s no denying our global recessionary environment.
We all know that the keys to business success are – the right mindset, the right skill set and the right business model in that order.
Here are 5 simple steps to keep your mindset in [...]

Small-to-medium sized businesses can survive a recession, if they act early while customers have still not committed to other vendors. Securing revenue during a recession is no different than any other time, the company simply needs to increase its marketing effort and scope to reach more customers.
Here are some tips [...]

It was Archimedes that said, “Give me a lever long enough and a fulcrum on which to place it, and I shall move the world.” Well, the same can be true in business. Learning to leverage your time can make a huge difference to your business.
One of the biggest challenges that business [...]

Have you ever thought about the traits of a great client for your business?
This is something we do with our clients and in our own business, and we’re suggesting you do the same. In order to attract more of the types of customers you want, you must understand the traits of an ideal [...]

Poor customer service costs a company dearly. Customer satisfaction is not a small issue, think about this:

Worldwide, up to 2/3 of all customers leave because of poor customer service
On average, most U.S. companies lose half their customers every five years
Customer relationship activities have the most impact on customer retention. Every customer [...]

Every day that goes past without collecting customer contact details is leaving a massive hole in your profit bucket. Using competitions to generate lists of customers and prospects is one of the easiest and cost effective ways to quickly build your database.
Usually done in conjunction with another business, although it can [...]

Most of the business owners I speak with KNOW that they are different from the competition in one way or another; but how to explain that difference to their clients and prospects is the problem they struggle with.
In the past few weeks I have spoken with several different business owners working [...]