1. Know your target
Really successful marketing campaigns
have one thing in common - the messages and calls to action are
specific to the target. You sell orthopaedic beds then talk to people
who have back pain or have difficulty sleeping. Research done at this
easrly stage will save you enormous amounts of money and wasted effort.
2. Craft powerful headlines
No matter how good a solicitor, accountant, plumber, electrician, hairdresser, IT consultant or builder you are, you’re really in the business of marketing, and your marketing engine needs to be running constantly and consistently whilst you go about doing whatever it is yo do.
If you’ve been to one of my business building workshops or seminars [...]
Would you take on an employee for £30,000 a year and then never check to see if they accomplished anything or even showed up to work. Mad question? Not really … especially when the “employee” is your marketing effort.
Take the prospect who honestly told me they stopped advertising in a well known directory after [...]
A Lesson from Dickens
“It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, it was the epoch of belief, it was the epoch of incredulity, it was the season of Light, it was the season of Darkness, it was the spring [...]