Most businesses have an untapped goldmine in front of their noses. The conversion rate is high up there. How many people did buy against those who could of but did not. Many business owners when asked the question “What is your conversion rate?” will bluster and claim it’s 60 or 70%.
Just for fun, take the time to measure your conversion rate. It will almost certainly be lower than you first thought. It’s probably about 25%. Shocked by that reality and even depressed? Well don’t be.
Just remember, if you double your conversion rate, you double your turnover! It’s a lot easier to double 20% than it is to double 60%!