Archive for April 2011

Testing and Measuring in Business

“Test and Measure everything. Make it part of your daily routine.”

Brad Sugars, Founder and Chairman of Action Coach, the World’s Number 1 Business Coaching Organisation

Why Test & Measure?
If you don’t know where your customers come from, you’re really stabbing around in the dark.
You have no real idea which marketing campaigns are working, how well [...]