Cost per Lead
What is Cost per Lead?
Cost per Lead is a measure of how much it costs you to gain a Lead for your business?
What is a Lead? A Lead is a person who has expressed an definite interest in your business, such as making an enquiry. A Lead may also be called a Prospect. [...]

“Test and Measure everything. Make it part of your daily routine.”

Brad Sugars, Founder and Chairman of Action Coach, the World’s Number 1 Business Coaching Organisation

Why Test & Measure?
If you don’t know where your customers come from, you’re really stabbing around in the dark.
You have no real idea which marketing campaigns are working, how well [...]