You can spend your time reading business books, attending seminars and asking colleagues “what is the best way to market my business” and you can get a thousand different answers. For the energetic business owner that can often result in loss of focus and momentum; a recipe for disaster.

If you are looking to have a great year in 2011 and want to keep it simple then answer this one question.

As a company, what would we have to do to make our customers say to others “you’d have to be crazy not to do business with [insert your company name here]”?

The simple truth is that assuming there is a market for your product or service, if you go over and beyond for your customers, exceed their expectation and get them talking then you are going to have a great year.

Sure there are many other things you can do and I’m certainly not saying don’t do anything else, but be sure to answer the above question before you look into other creative or advanced marketing strategies.

Business is not that complicated. Have a product or service that people want or need and be bloody good and delivering it to your customers. Be better than anyone else.

Have a great year.