I just met with the owner of a small trucking company. He said one of his main challenges is finding good drivers to service all the work they have. Naturally I asked “why are they so busy?” “What do they do for marketing?” His response … nothing. We just stay very focus on our niche [...]
Archive for the ‘marketing’ Category
Let’s start personal … how many times have we made a new year’s resolution only to have the enthusiasm die shortly after? Face it … we are human. Will power is rarely sufficient to ensure lasting change. And so it goes in business.
Bottom line … without significant pressure we tend to lose momentum [...]
So what is all the hype?
Well to be honest, my participation in the world of social media has been relative short and without any tangible results from a business perspective. That said, I do understand the power of the connections and communication possible.
It is a fact, the way we communicate is changing. No doubt it [...]