Archive for September 2011

3 Biggest Mistakes In Print Ads

The 3 Point Series: 3 Mistakes
I picked up a directory the other day - you know, the ones where businesses are listed in various categories and businesses buy space for their ads? I was looking through the ads to see whether the ads were effective, and it struck me that most of them made the [...]

Ghost Story

Ever seen a ghost? I have! I was in college and working as a janitor for a local company. One of their clients was the YWCA which was then in a huge, old Victorian mansion by Creighton University. Spooky place - secret passages, locked rooms with rumors of crazy residents. Legends of murders. We cleaned [...]

The ABC’s of Business Health

When I meet business owners, I try to determine where they are on my Business Health graph. Try rating yourself on your Enthusiasm for your role as a business owner and the Profit performance of your business. You’ll find yourself in one of the Quadrants - A, B, C or D.

If you’re Low Enthusiasm/Low Profit, [...]