Archive for February 2011

Sell More by Mirroring Body Language

There have been so many studies on body language.   We know that our body movements send signals, even when we don’t mean to.  Research indicates that nonverbal communication has a much greater imnpact and reliability than spoken words.  And I just read about a study that showed mirroring body language can help close more sales.   [...]

How to Turn a Customer Complaint into Continued Business

No matter how hard a company tries, once in a while something will happen that causes a customer to complain.  The way in which this complaint is handled can make a big difference in future sales.  I have a personal example of this.
 
There are three dry cleaners in my town that I have used in [...]