Being a business owner requires many different skills, but one of the most important is the ability to sell. However, the majority of people that are in business do not consider themselves to be ‘natural’ sales people. Even those that come from a sales background may not consider themselves to be great sales people, and [...]
Archive for April 2010
A question I am frequently asked is, what is the most important factor when it comes to marketing my business? Is it my unique selling proposition, the offer I give, or even how fancy my marketing pieces look?
Actually, it is none of these factors and the answer is quite simple. It is targeting the market you are [...]