In today’s competitive world, having something that makes you stand out from the crowd is more important than ever.  However, for my clients, finding their Unique Selling Proposition (USP) can be one of the hardest things that I ask them to do.  For some this may seem silly - surely you know what makes you [...]

There is a distinct air of despair in many retail outlets these days.  The recession is in its 5th year, the banks are still not lending, house prices continue to fall and people’s discretionary spend is becoming smaller by the day.
In the last few years we have lost some major UK retail giants such as [...]

In these days of global recession, everybody is tightening their belts and looking for a bargain so naturally it is very tempting for businesses to slash their prices to maintain their market share.  But that is a no-win situation, and as a coach I would always steer my clients away from competing on price.
Today, thanks [...]

There is a saying, “the only thing that stays the same is change.”   In today’s world we are subject to change more than ever, because we now have much more choice than ever before.  Through the internet, we now have access to unlimited amounts of information – we Google something and we get thousands of [...]