Within any business, marketing is one of the most important but least understood skills for a business owner to master. Many businesses manage to grow without any knowledge of what their marketing really consists of, what aspects of what they do actually work and what alternatives they have to maintain that growth, even when the [...]
Archive for the ‘Sales’ Category
There is a distinct air of despair in many retail outlets these days. The recession is in its 5th year, the banks are still not lending, house prices continue to fall and people’s discretionary spend is becoming smaller by the day.
In the last few years we have lost some major UK retail giants such as [...]
In these days of global recession, everybody is tightening their belts and looking for a bargain so naturally it is very tempting for businesses to slash their prices to maintain their market share. But that is a no-win situation, and as a coach I would always steer my clients away from competing on price.
Today, thanks [...]
There is a saying, “the only thing that stays the same is change.” In today’s world we are subject to change more than ever, because we now have much more choice than ever before. Through the internet, we now have access to unlimited amounts of information – we Google something and we get thousands of [...]
Do you measure your business’s conversion rate? If so, is it as high as you would like it to be? The chances are that there is room for improvement for most businesses. If you are spending money on advertising and marketing to effectively buy prospective customers and not subsequently converting those prospects into buying customers, [...]
Being a business owner requires many different skills, but one of the most important is the ability to sell. However, the majority of people that are in business do not consider themselves to be ‘natural’ sales people. Even those that come from a sales background may not consider themselves to be great sales people, and [...]
A question I am frequently asked is, what is the most important factor when it comes to marketing my business? Is it my unique selling proposition, the offer I give, or even how fancy my marketing pieces look?
Actually, it is none of these factors and the answer is quite simple. It is targeting the market you are [...]
As business owners, we enjoy doing what we do - after all, why would we set up in business at all if we didn’t? But what we don’t enjoy as much is the constant chasing after the next customer - the time, effort and money we put into advertising and marketing with no guarantee that [...]
I had lunch with the Solent Executive Club on Friday. The guest speaker was Richard Denny, the author of ‘Selling to Win’ and his talk was most entertaining and also very relevant for today’s market.
His 4 steps to business growth bore an uncanny similarity to Action’s own 5 ways. The steps that Richard proposed were:
1 Keep marketing [...]