This blog introduces the formula for life success – and our response to many readers feedback following our “5 ways blog” (see after the Be x Do = Have).

Be x Do = Have

Be x Do = Have:  is the formula for life success – both personal and business. Most of us want to have things. A better business, car, larger house, security, happiness, it’s what makes the world go round. So in order to have these things we DO more and more – we do more work , do more calls, do get home to the family earlier, do treat our partners and families to more of our time etc etc. Sometimes DOING more does actually improve our lot in life – but more often nothing really changes. This is because we ignore the BE in the equation. The BE is the most important – this is about US. We are human Beings – not human Doings! If for example we have a business that is performing OK – nothing special – then doing a lot more might not get us the results we want. We need to work on our skills as well – the BE in the equation. So instead of just doing more – we need to work on ourselves – our BE – learn how to be better at sales and marketing, become a better leader, learn how to master our financials etc etc. In this way we give the equation a chance to work.

BE = our Thoughts and skills

DO = our Actions

Have = our Results

Let’s put in some numbers using the business as an example: Let’s say there is a need to improve our profitability – let’s give this a number – 60 (out of 100 – i.e. a fairly high need) and we are prepared to do a lot to get it – say 8 out of 10 – but we are not going to do much about our own thoughts and skills – say 5 out of 10 – then the equation looks like this:

Be X Do = Have

5    x   8  = 40 (well short of the 60 we need to achieve). So you can see we need to work more on ourselves – our BE. In this instance we need to work as hard on our BE as we need to work on doing more (8 x 8 = 64).

In summary – simply doing more is not always the answer. Ask yourself - Who do I need to be, who am I now and am I being enough to have what I ultimately want? Do I need to know more, to educate myself further to work harder on myself than I do on my business? I’ll repeat that. Work harder on myself than I do on my business.  When you work on “who you need to be” and couple it with  “what you have to do” they result in what you will ultimately have.

If you’re a regular reader of our blogs then you will know that the “5 ways” are the quickest ways to grow your business. Please follow this link to the original blog Recession - 5 ways blog

The 5 ways are in bold:

Leads x conversion rate = customers x average number of times they buy x their average ££ spend = turnover x your margin = profit.

It’s a simple and straightforward formula for business success but implementing the strategies and understanding how to test and measure the numbers is far from simple.

We have had considerable feedback from readers that they would like to understand how to REALLY work these 5 ways – and achieve increased profit. In response to this we have designed a 6 week coaching programme aimed at giving you the skills and tools to implement the “5 ways” into your business. You will work with other business owners in a group coaching environment to form a virtual board and be accountable to yourself, your coach and the wider group of peers in implementing the “5 ways” and reaping the rewards. If you want your business to fly this Spring then consider the “Accelerated Growth Academy 5 ways” 6 week programme and implement your formula for business success. The sessions will run on Monday morning’s 7:30 – 9:30 with a minimum of 8 and a maximum of 12 business owners. Full details and booking can be found at http://5waysmay.eventbrite.com/ 

If you can’t commit to 6 weeks but still want to work on your business we are running two 1 day workshops next week focussed on Sales and marketing http://salesmachinestroudapril.eventbrite.com/ and 90 day planning for growth http://90daystroudapril.eventbrite.com/