Archive for June 2010

Stage 26 – Creating Highly Leveraged Marketing Strategies

It is hard to believe, but we are approaching the halfway point of this year’s Tour de Profit! Take a quick look over your shoulder – yes, there is a full half-year behind us already. How are you feeling about the year? Is your plan still in tact and are you on [...]

Stage 25: Building Leverage into your Processes

Welcome to Stage 25 of this year’s Tour de Profit! We have entered the Leverage Region and for the next four weeks we will be focused on how to gain an advantage on our competition through Leverage. This week’s stage is specifically focused on building Leverage into your day-to-day operational processes. There’s [...]

Stage 24: Shifting Gears Through Leverage

Let me be the first to congratulate you for making it through the most difficult Mountain Stage of this year’s Tour de Profit – the Business Chassis stages! I truly hope you took the time to do the work that was required to complete these five stages – Lead Generation, Lead Conversion, Frequency of [...]

Stage 23: Improving Your Profit Margins

Stage 23 – the last stage of the five stages in the Mountain Region we call the Business Chassis. This week, we complete the Business Chassis stages by focusing on your Profit Margins.

Over the past four weeks, you have worked on Lead Generation, Lead Conversion, Increasing Number of Transactions and Increasing your Average [...]

Stage 22: Raising Your Average Dollar Sale

How does it feel to have an extra day of rest before beginning this week’s Stage 22? I hope everyone enjoyed the Memorial Day holiday and took the time to spend it on more important things than your business – like your family and friends! There is nothing like stepping off the bike from time [...]