Archive for October 2011

ONE REMARKABLE WOMAN CONTRACTOR TEAMS UP WITH ActionCOACH ON HER WAY TO SUCCESS

Handy Ma’am’s Web site reads, “Sometimes the best man for the job… is a woman!” This is certainly the feeling any of Carol Chuckery’s prospective clients get when they meet her. She has a spunky, can-do attitude and has a great sense of humor. Carol’s Handy Ma’am business caters to women property owners who need [...]

THE MYSTERY OF THE UNKNOWN MARGIN

“I’m really tight on Money”, says a new client to Action Coaching. I hear that a lot from clients who have just started coaching. It can be for a lot of reasons that they are “tight”. One of the most common reasons exists in any professional service business. The problem is the unknown margin.
One client [...]

MARKETING: PRESENTING YOURSELF IN A COMPLETE AND CREDIBLE WAY

There are three established phases that define marketing:
1. Visibility: getting on your prospective client’s radar
2. Credibility: establishing trust with that prospect, so that they feel comfortable doing business with you
3. Profitability: landing the sale
This piece will focus on the second phase, credibility, as it is a critical step that is often overlooked. We forget that [...]

THE BLISS OF A REVERSE COMMUTE

Remember the last time you drove down the freeway at rush hour – in the other direction against traffic? That feeling of, “I’m sure glad I’m not stuck in that mess every morning and night.” That’s how it feels every day to a successful business owner. And it’s not just the fact that they own [...]

EMPLOYEES AND THE “FRONT DOOR/BACK DOOR” PROBLEM

You hear people always refer to that problem – the Front Door / Back Door Problem as it relates to losing customers, but what about employees. Over the past 25 months, I’ve helped my clients hire over 45 new employees – yes new positions in THIS wonderful economy. Why – because they’re growing. The challenge [...]

IS IT TIME TO CLOSE YOUR BUSINESS? HERE ARE FOUR TELL-TALE SIGNS (AND THEIR CURES)

Most small business owners have struggled at some point in their business to make ends meet. They find themselves working 24/7 to keep the enterprise afloat, and while sometimes launching the business requires this kind of dedication, it isn’t the course that a healthy business should follow. You can take two paths when you resonate [...]

NECESSITY IS THE MOTHER OF INVENTION

In these times, so many sales teams are sitting on their laurels wondering what to do next. Not the case with Darren Starr of StarrForce, a leading Salesforce partner. I’ve worked with Information Technology companies now for almost 20 years, watching them move in and out of technology, in and out of business, and merged [...]