I recently read that social media is not a fad but a fun mental shift in the way we communicate.  Buying mailing lists to target potential prospects will soon be a thing of the past. 

Your social media contacts and their connections will be your interactive database.  Here are 4 basic rules to successfully communicate with your new interactive database.

1.  Be Human-  As Jeffery Gitomer says, people buy from people they like

2. Add Value - Sales is about building relationships.  What can you do to provide value to your social media contacts and their connections?

3. Interact - Create a dialog with your contacts to build trusts and a relationship with your contacts

4. Promote - Don’t hard sell.  Use soft promotion to communicate how you can help your contacts get what they want.

Most importantly remember tip #1 Be Human.  You communicating with a live human being and not a computer or a smart phone

Steve Goranson
ActionCOACH
904-739-0200
www.JacksonvilleCOACH.com