Archive for the ‘Business Finances’ Category

Top 5 Reasons that Small Businesses Fail

Did you know that statistically, 80% of businesses will fail within their first 5 years in business.  And of the 20% that survive, 80% of those will fail during their next 5 years.
Here are the top 5 reasons that business fail….

There is no clear and concise vision and mission which is communicated to and understood by [...]

4 M’s of Profit

Every business I speak with wants to increase sales in their business. Who wouldn’t? But increased sales is not necessary the goal. We don’t really want more sales, what we really want is more profit, right? Well not necessarily, because you can’t really do anything with profit. Profit is just a theory. The question is [...]

How to create more customers, revenue, profits and cash in your business

What do all businesses want?  More customers, more revenue, more profits and more cash!
These are all outcomes.  What are the drivers of these outcomes?   
By breaking down these outcomes into their lowest common denominator, we can then determine what strategies we can implement to improve these drives.  Let’s take a closer look…
The 2 basic drives for [...]

Never chase market share, go after wallet share instead

In today’s business world, if you are a small or medium size business and you are focused on just market share you are in effect just chasing your tail. When you’re chasing market share, it’s based on the assumption that you are buying a product or service and then turning around and selling the [...]

How much does it cost you to buy a customer?

Knowing the answer to this question will help you to create an unlimited marketing budget.
When I ask business owners if they know where their leads are coming from they usually say, “Yes, we ask every customer where they heard about us”. I then ask to see the data of their results.” [...]