Someone once told me that to be successful that sometimes you have to slow down to speed up. This is definitely true when it comes to advertising and marketing.
In my opinion a lot of marketing and advertising for small and medium sized businesses are not successful because businesses don’t take the time to focus [...]

If you ask most business owners what one they want more of in their business, the top answer is more customers. Unfortunately that is not what most businesses need to increase their bottom line profits. But that is for another post.
Even though more customers is want most businesses want, most don’t have a marketing plan [...]

Every business I speak with wants to increase sales in their business. Who wouldn’t? But increased sales is not necessary the goal. We don’t really want more sales, what we really want is more profit, right? Well not necessarily, because you can’t really do anything with profit. Profit is just a theory. The question is [...]

Sales are tough to generate in a good economy or bad.  Nevertheless, why does it seem that some sales people seem to do well in all types of environment? 
When the economy is good, it is relatively easy for even bad sales people to make a living.  The reason for this is that in good [...]

Does networking work? That depend on how you do it. Are you net-working or net-socializing or net-selling?
Too many people go to networking events to socialize or to find their next sale. I don’t know about you but I don’t go to networking events looking to be sold something.
Real networking is about making connections that [...]

Perceived indifference is what cost’s most companies their best customers.  It’s 6 times easier to sell to an existing customer than it is to obtain a new customer.
Did you know that on average 63% of your customers will leave not because of price but because they perceive that you don’t care if they stay or [...]

I recently read that social media is not a fad but a fun mental shift in the way we communicate.  Buying mailing lists to target potential prospects will soon be a thing of the past. 
Your social media contacts and their connections will be your interactive database.  Here are 4 basic rules to successfully communicate with your [...]

Someone once told me that to be successful that sometimes you have to slow down to speed up. This is definitely true when it comes to advertising and marketing.
In my opinion a lot of marketing and advertising for small and medium sized businesses are not successful because businesses don’t take the time to focus [...]