A celebrated French naturalist Jean Henri Farber once conducted an experiment with processionary caterpillars. These caterpillars get their name because when you put them in a line they attach themselves to each other and follow each other as one, virtually blind.
In his experiment, he lined up the caterpillars in a circle and watched as [...]
What makes us human beings different than any other creations in this world? It’s our ability to take our thoughts and translate them into speech and the written word so that our ideas can be shared with generations.
The words we speak, the words we write are powerful. Is it possible to put a numerical value [...]
My business mentor once told me that where I will be in 5 years will be based on the people I meet and the books I read. He was correct.
Since that time about 5-6 years ago, I have set it as part of my goals to read 1 to 2 books every month. With [...]
Discounting if used properly can be an effective strategy to increase profitability and cash flow, but if not used properly it can cause serious consequences to the growth and profitability of your business.
Most of the time discounting is a gut reaction to a slowdown in business. Businesses find it easier to discount the value of [...]
What do all businesses want? More customers, more revenue, more profits and more cash!
These are all outcomes. What are the drivers of these outcomes?
By breaking down these outcomes into their lowest common denominator, we can then determine what strategies we can implement to improve these drives. Let’s take a closer look…
The 2 basic drives for [...]
I recently read that social media is not a fad but a fun mental shift in the way we communicate. Buying mailing lists to target potential prospects will soon be a thing of the past.
Your social media contacts and their connections will be your interactive database. Here are 4 basic rules to successfully communicate with your [...]
When I speak to business owners today the most common challenge I hear is generating more business. Then they continue with I don’t have any money to pay for advertising. They are right, lead generation can be costly if not done correctly.
By creating a referral based business you can lower you customer acquisition [...]
In today’s business world, if you are a small or medium size business and you are focused on just market share you are in effect just chasing your tail. When you’re chasing market share, it’s based on the assumption that you are buying a product or service and then turning around and selling the [...]
Someone once told me to be successful you need to do the most productive thing possible at any given moment.
The only problem with that statement is that most people don’t know what their most productive tasks are. I guess you can just create a list of what you need to get done and prioritize [...]
