What do all businesses want? More customers, more revenue, more profits and more cash!
These are all outcomes. What are the drivers of these outcomes?
By breaking down these outcomes into their lowest common denominator, we can then determine what strategies we can implement to improve these drives. Let’s take a closer look…
The 2 basic drives for [...]
I recently read that social media is not a fad but a fun mental shift in the way we communicate. Buying mailing lists to target potential prospects will soon be a thing of the past.
Your social media contacts and their connections will be your interactive database. Here are 4 basic rules to successfully communicate with your [...]
When I speak to business owners today the most common challenge I hear is generating more business. Then they continue with I don’t have any money to pay for advertising. They are right, lead generation can be costly if not done correctly.
By creating a referral based business you can lower you customer acquisition [...]
In today’s business world, if you are a small or medium size business and you are focused on just market share you are in effect just chasing your tail. When you’re chasing market share, it’s based on the assumption that you are buying a product or service and then turning around and selling the [...]
Someone once told me to be successful you need to do the most productive thing possible at any given moment.
The only problem with that statement is that most people don’t know what their most productive tasks are. I guess you can just create a list of what you need to get done and prioritize [...]
Do you feel that you are working to the point of exhaustion in your business and don’t feel like you are getting any where?
You are not alone. Many business owners suffer from the same business disease of working “in” and not “on” their business.
Most business owners don’t know how to break this [...]