A celebrated French naturalist Jean Henri Farber once conducted an experiment with processionary caterpillars. These caterpillars get their name because when you put them in a line they attach themselves to each other and follow each other as one, virtually blind.
In his experiment, he lined up the caterpillars in a circle and watched as [...]

If you ask most business owners what one they want more of in their business, the top answer is more customers. Unfortunately that is not what most businesses need to increase their bottom line profits. But that is for another post.
Even though more customers is want most businesses want, most don’t have a marketing plan [...]

Did you know that statistically, 80% of businesses will fail within their first 5 years in business.  And of the 20% that survive, 80% of those will fail during their next 5 years.
Here are the top 5 reasons that business fail….

There is no clear and concise vision and mission which is communicated to and understood by [...]

Every business I speak with wants to increase sales in their business. Who wouldn’t? But increased sales is not necessary the goal. We don’t really want more sales, what we really want is more profit, right? Well not necessarily, because you can’t really do anything with profit. Profit is just a theory. The question is [...]

What do all businesses want?  More customers, more revenue, more profits and more cash!
These are all outcomes.  What are the drivers of these outcomes?   
By breaking down these outcomes into their lowest common denominator, we can then determine what strategies we can implement to improve these drives.  Let’s take a closer look…
The 2 basic drives for [...]

I was listening the other day to Brad Sugar’s Master Mentor Series (http://www.actioncoach.com/master_mentor/) where he was interviewing Keith Cunningham. Keith is a business profitability expert who is responsible for writing the course seminar that world-renowned Robert Kiyosaki turned into the best selling book Rich Dad, Poor Dad. Of the many gems I received [...]

When I speak to business owners today the most common challenge I hear is generating more business. Then they continue with I don’t have any money to pay for advertising. They are right, lead generation can be costly if not done correctly.
By creating a referral based business you can lower you customer acquisition [...]

When I ask business owners where most of their customers come from, they say “word of mouth”. Then when I did deeper and ask what specific strategies they use to create their referral based business, they tell me they don’t have any specific strategies for referrals. So how would you create a referral based business?
Let’s [...]

Knowing the answer to this question will help you to create an unlimited marketing budget.
When I ask business owners if they know where their leads are coming from they usually say, “Yes, we ask every customer where they heard about us”. I then ask to see the data of their results.” [...]

Do you feel that you are working to the point of exhaustion in your business and don’t feel like you are getting any where?
You are not alone. Many business owners suffer from the same business disease of working “in” and not “on” their business.
Most business owners don’t know how to break this [...]