Someone once told me that to be successful that sometimes you have to slow down to speed up. This is definitely true when it comes to advertising and marketing.
In my opinion a lot of marketing and advertising for small and medium sized businesses are not successful because businesses don’t take the time to focus [...]

A celebrated French naturalist Jean Henri Farber once conducted an experiment with processionary caterpillars. These caterpillars get their name because when you put them in a line they attach themselves to each other and follow each other as one, virtually blind.
In his experiment, he lined up the caterpillars in a circle and watched as [...]

If you ask most business owners what one they want more of in their business, the top answer is more customers. Unfortunately that is not what most businesses need to increase their bottom line profits. But that is for another post.
Even though more customers is want most businesses want, most don’t have a marketing plan [...]

Did you know that statistically, 80% of businesses will fail within their first 5 years in business.  And of the 20% that survive, 80% of those will fail during their next 5 years.
Here are the top 5 reasons that business fail….

There is no clear and concise vision and mission which is communicated to and understood by [...]

Discounting if used properly can be an effective strategy to increase profitability and cash flow, but if not used properly it can cause serious consequences to the growth and profitability of your business.
Most of the time discounting is a gut reaction to a slowdown in business. Businesses find it easier to discount the value of [...]

As I am sitting here exhausted from all the preparation and the celebration of the Passover holiday, I am reminded that success and happiness is not easy. There are many lessons to be learned from this holiday.  It’s not a holiday commemorating an ancient event but a lesson to achieve true success & happiness in our [...]

Sales are tough to generate in a good economy or bad.  Nevertheless, why does it seem that some sales people seem to do well in all types of environment? 
When the economy is good, it is relatively easy for even bad sales people to make a living.  The reason for this is that in good [...]

What do all businesses want?  More customers, more revenue, more profits and more cash!
These are all outcomes.  What are the drivers of these outcomes?   
By breaking down these outcomes into their lowest common denominator, we can then determine what strategies we can implement to improve these drives.  Let’s take a closer look…
The 2 basic drives for [...]

Does networking work? That depend on how you do it. Are you net-working or net-socializing or net-selling?
Too many people go to networking events to socialize or to find their next sale. I don’t know about you but I don’t go to networking events looking to be sold something.
Real networking is about making connections that [...]

Perceived indifference is what cost’s most companies their best customers.  It’s 6 times easier to sell to an existing customer than it is to obtain a new customer.
Did you know that on average 63% of your customers will leave not because of price but because they perceive that you don’t care if they stay or [...]