Someone once told me that to be successful that sometimes you have to slow down to speed up. This is definitely true when it comes to advertising and marketing.
In my opinion a lot of marketing and advertising for small and medium sized businesses are not successful because businesses don’t take the time to focus [...]

I was listening the other day to Brad Sugar’s Master Mentor Series (http://www.actioncoach.com/master_mentor/) where he was interviewing Keith Cunningham. Keith is a business profitability expert who is responsible for writing the course seminar that world-renowned Robert Kiyosaki turned into the best selling book Rich Dad, Poor Dad. Of the many gems I received [...]

Knowing the answer to this question will help you to create an unlimited marketing budget.
When I ask business owners if they know where their leads are coming from they usually say, “Yes, we ask every customer where they heard about us”. I then ask to see the data of their results.” [...]

In the eyes of your customers and prospects are you seen as a commodity or something of unique value?

The difference between selling your products or service based on price or value is your ability to create a Niche for yourself. At ActionCOACH our definition of Niche is “No Price Competition”.

We must remember that people [...]