If you ask most business owners what one they want more of in their business, the top answer is more customers. Unfortunately that is not what most businesses need to increase their bottom line profits. But that is for another post.
Even though more customers is want most businesses want, most don’t have a marketing plan [...]

What do all businesses want?  More customers, more revenue, more profits and more cash!
These are all outcomes.  What are the drivers of these outcomes?   
By breaking down these outcomes into their lowest common denominator, we can then determine what strategies we can implement to improve these drives.  Let’s take a closer look…
The 2 basic drives for [...]